Currently Available Articles

• Market Structure/Segmentation
• Advances in Market Segmentation
• Multidimensional Segmentation
• Lessons Learning in Market Segmentation - whitepaper
• Putting Your Segmentation Where it Belongs
• Satisfaction/Loyalty Modeling
• An Alternative Method for Finding Key Drivers in Customer Satisfaction Survey Data
• Satisfaction be Damned, Value Drives Loyalty
• A Rebuttal:"Loyalty Really Isn't all That Simple, Restrictive"
• Using the Value Equation to Evaluate Campaign Effectiveness
• Pricing Strategy
• Modeling Pricing Strategy
• Optimal Pricing Through Value Modeling
• The Big Picture "A successful portfolio pricing strategy begins with a broader outlook
• Pricing for Profitability - whitepaper
• Making Price Make Sense - whitepaper
• Branding
• Branding in the Third Millennium
• Modeling Brand Equity
• Positioning
• Overview of Perceptual Mapping
• Other
• The Marketing Research Profession Needs Certification
• The Marketing Research Methodologist
• Letter to Marketing Management Magazine -
  Response to "The Science of Demand"
• Maximum Difference Scaling (MaxDiff): A New Approach to Attitude Measurement